9 . What Your Parents Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your brand, discover solutions to their problems and then feel comfortable buying from you. Content is better suited to each stage of the funnel.

Checklists, videos and infographics are effective in attracting attention, generating leads and keeping readers engaged. content marketing strategies that is gated, such as templates and guides works well at this stage.

Awareness

At this stage, consumers are aware that your brand exists. They are also aware of the solutions you provide. In this stage, content is meant to give answers and educate potential customers on the problems your solution tackles, as well as what makes it different from competitors.

Consider the keywords that your target audience is using to search online. You can conduct keyword research to determine what terms your audience uses when searching online. This will assist you in determining whether your product or service is required. These information can be used to build a content calendar and decide which content pieces should be targeted at these terms.

In addition producing content for this stage of the funnel will help you build your brand affinity with consumers. The more people learn about your brand, the more trust they'll have in your ability to solve their problems. This results in higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned strategy for content can also help you close this conversion gap. For example, if you find that the vast majority of your content is aimed at awareness but not enough of it is helping buyers make a purchase decision, you could increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact with your customers directly giving you the opportunity to show your dedication to customer service. This can range from retweeting positive reviews to promoting exclusive offers.

You can also use existing content to lure buyers into the bottom-of-funnel for a lower cost, such as blog posts or case studies. If you write a blog post that explains why your product is superior to a competitor's you can share it on social media and invite your readers to join your email list to receive more details. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have tried your product. This will inspire others to do the same and spread the word about your brand.

Inquiry

A well-planned content marketing strategy includes various types of content to engage customers at every stage of the funnel. For instance, brand awareness campaigns might include ad content however, they should also feature blogs and infographics that address common concerns and objections. This content can be further shared via social media or emails to drive organic traffic.

As buyers move through the consideration phase and begin to look for specific product features that will help them make the purchase decision. This is the perfect time to make use of FAQ pages. Utilize keyword research tools such as Ubersuggest or search for popular hashtags in your industry to discover the people who are asking. Develop answers to these questions, and then put them on your content funnel map.

During this phase, it's crucial to provide an enticing and compelling argument that shows how your product or service can solve their problems and earn them more money. The content should also highlight your brand's distinctiveness in comparison to your competitors.

It's a fairly simple step to measure, as consumers are making a decision whether or not to purchase. Examine metrics such as conversion rate, payment numbers and click-through rate to determine whether your efforts are achieving.

When consumers reach the advocacy phase, they become loyal followers of your brand and share your content because they feel so strongly about it. This is an extremely effective method to increase the number of people who follow your brand. However, you must focus on creating content that encourages people to share, rather than focusing on purely engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you an accurate image of your impact.

Decision

People are looking for content during the decision-making phase that substantiates the purchase and provides instructions on how to use the product. At this point, they want to know that your product solves their issue and will make their investment worth it. Quality content is essential at this point, such as product guides video, case studies and customer success stories. Your customers would like to ask questions and receive answers from your support team. Sending them personalized emails and round-the-clock customer support is an excellent method to please customers and encourage them to share their experience with others.

It is your hope that at this point the customer will be an advocate for your brand and spread the word about it to their coworkers and friends. To convert these advocates into raving fans you'll have to provide them with relevant content that can help them get the most out of your product or service. Personalized newsletters videos, Content Marketing Funnel tutorials and free trial offers and loyalty programs are all great ways to do this.

After your audience has converted from leads to paying customers It's time to concentrate on retention. Content marketing funnels tend to focus on revenue as the final goal. However, customers will remain in contact and interact with brands even after they have made a purchase. It's crucial to reimagine a funnel as a dynamic model that includes revenue, not an unchanging model.

The standard funnels for content marketing are useful for creating your strategy however they do not consider the complexity of the buyer's journey. Instead reinventing the funnel as a loop model will assist you in developing a more holistic and effective content marketing strategy. You can create content that captivates your audience and drives conversions by planning for each phase of the journey. You can then use the data from these conversions to optimize your strategy and ensure it's working. Are you ready to experience the impact that this strategy can make to your company? Contact us today and request a free content marketing guidebook.

Retention

A content marketing funnel can be a useful instrument to aid brands in planning, execute and measure their strategy. It also gives them insight into the gaps in their strategy for content that need to be filled. For instance the case where a brand has a lot of content that is geared towards the public's attention and interest, but a small amount aimed at the middle of the funnel, they should prioritize creating content geared towards this stage.

Use tools like Ahrefs which analyze the average time spent on the page and bounce rate of each piece to determine how targeted your content is. The more high these numbers are, the better your content is performing.

Once you've created content that will be at the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will ensure that your audience remains engaged and interested in your brand and the products or services it offers. This can be achieved by creating new content which focuses on keywords, answers questions your audience is likely to look for, and provides the latest information regarding your product or industry.

When your target audience enters MOFU the audience will be seeking out more information about your products or services as well as solutions to their problems. It's important to build trust by providing honest reviews and demonstrating your worth.

In the final phase of your content marketing funnel, your customers will decide whether or not to purchase. This is accomplished through gated content, which requires an email address or other form of registration to gain access. The content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

You can still influence your customers' journeys through your brand, even though your sales and support teams are responsible for customer retention. Create content that is enjoyable for your customers throughout the entire process of content marketing. This could include useful sources, information behind-the-scenes and special promotions that only your audience will be able to access. If you can build loyalty with your audience, then they will become your most loyal advocates and help to reduce the time to sell.